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Showing posts from August, 2021

Mastering The Digital Marketplace

Mastering The Digital Marketplace P2P and C2C marketplaces are not an insignificant contributor to the marketplace juggernaut. Business-to- consumer marketplaces – One of the most saturated categories with tons of players, including global giants such as Amazon and local leaders like TMALL and jd.com in China and Mercado Livre in Brazil and Latin America. According to Statista, e-commerce will account for more than $6 US billion dollars in sales by 2024, up from $4.2 billion last year. The singular driver for this extraordinary growth in digital commerce is marketplaces. What Should Brands Offer And Expect In Return From A Marketplace? Often you see people coming from the outside—digital natives —and offering this platform service. A start-up organisation has very little to lose in the current structure. A digital platform matches truck owners who are available to ship loads from A to B with people who want to purchase that service. Simple, Clear And Fast Public Services As